Salem Five Insurance Hires VP/Director of Advanced Analytics

Joe Lawless brings wealth of analytics experience to new role

Salem, Mass., May 25, 2021 – Salem Five Insurance appointed Joe Lawless to the new position of Vice President and Director of Advanced Analytics, as the agency looks to further fuel its growth and ability to serve customers.

In the position, Mr. Lawless will oversee all aspects of the agency’s strategic analytic agenda and help ensure that decision-making is grounded in data.

“Joe’s collaboration with all areas of the Insurance Division, as well as our other business partners within Salem Five Bank, will help improve operational efficiency, production and the overall customer experience,” observed Andrew Drayer, Senior Vice President of Strategic Growth.

Before joining Salem Five Insurance, Mr. Lawless held multiple data analytics roles at MAPFRE Insurance, most recently leading the carrier’s product, digital business, and agency business intelligence teams as Director of Analytics and Reporting. Mr. Lawless holds a Master of Business Administration degree as well as a Graduate Certificate in Business Analytics from UMASS Boston and AINS designation.


About Salem Five Insurance and Salem Five Bancorp

Salem Five Insurance is a subsidiary of Salem Five Bancorp, which is also the holding company of Salem Five (, a mutual bank founded in 1855. Whatever the need and whatever the goal, Salem Five’s banking, investment and insurance professionals have the expertise to move customers forward. Salem Five has more than $6 billion in assets and 33 retail branches in Essex, Middlesex, Norfolk and Suffolk counties. In addition to Salem Five Insurance, divisions include Salem Five Mortgage Company, one of the largest mortgage lenders headquartered in New England; Salem Five Wealth Management & Trust, which offers fiduciary wealth management services to institutions and high-net-worth individuals, financial and retirement income planning, portfolio review and money management; and Salem Five Insurance Services, which provides personal and commercial insurance. Salem Five deposits are insured through the FDIC. Salem Five Mortgage Company’s NMLS # is 4662. Equal Housing Lender. Securities are offered through LPL Financial, member FINRA/SIPC. Life insurance products are offered through LPL Financial or its licensed affiliates. Insurance and investment products are not FDIC insured, not bank guaranteed, may lose value, not a deposit, and not insured by any federal government agency.


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